I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here.
Digital Darwinism is Real: Compete for the Future (Compete for You) Now
PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer expectations. What are many companies getting wrong in their engagement with customers and stakeholders?
Brian Solis: Companies are still bringing a dictator-like approach to engagement. They’re still broadcasting instead of communicating or participating. It’s still “we speak, you listen.” Public relations, marketing and social media teams still try to own the conversation rather than invest in it, shape it or become part of it. It’s almost as if we put the “me” in social media and not the “we” in the social web. This is about relationships and people, not about marketing, sales or corporate communications. The more we remember that Read More
Source: Brian Solis